TARGET AUDIENCE RESEARCH- Conclusion

Who is your target audience?

After analysing my questionnaire answers I have realised that my Film Noir movie will defiantly be targeted at males varying from teenagers to middle age. I have learned that females have very little interest in Film Noir as only one of the three females I asked had actually watched a Film Noir movie. While all the males I asked apart from two had watched a film noir movie and where able to draw out key aspects on what makes this type of production unique. There was no connection however with gender as there where British, Italian and Asian people that had watched a film noir movie and there were British and Palestinian people who had not.

What will they require from your film noir?

Out of the ten people I asked to fill in my questionnaire, only six had seen film noir movies and where able to describe what they believed the important aspects are to a good film noir. They all put down females as a pivotal part of a film noir movies; they have all recognised that a good film noir has some sort of story based on the femmefetals sex appeal or her determination to decisive and cause havoc. Three of the six people put down black and white, as one of the iconic aspects of a film noir movie. They have all recognised that for a film noir to have the desired effect on the audience it needs to be filmed in black and white. Four of the six have put down either gangster or mafia boss as a important aspect of a film noir, this is as they all represent the role of a typical film noir villain; heartless, ruthless and very cruel. Another aspect that has been mentioned a few times is sex, the viewers obviously recognise that good film noir movies either have a lot of relevance on sex or the sex appeal of the female character. Other aspects that have been mentioned is cars, money, death and weapons.

Make your conclusions about the target audience for film-noir in general

In general film noir movies are targeted at males who's ages varies from teenage years to middle age. They are aimed at people who love thrilling, edge off the seat style films that are not squeamish and that do not get intimidated by gruesome story lines.